OnFarm joins AgGateway
Running a large farming operation can be complicated. To maximize profits many growers turn to technology for help. Yet the vast array of technology and information about their equipment, operations, labor, soil moisture and everything in between can quickly become overwhelming, creating information overload. Until OnFarm Systems came along; now growers have a powerful tool to view all their information in one simple place, and make quick operational decisions from any location.
OnFarm’s mission is to advance the use and usability of information by growers, simplifying their hardware adoption and maximizing their bottom line. To date they’ve successfully partnered with seven leading ag-tech companies, integrating the data, where it is hosted and displayed on OnFarm’s premier web-based platform. Better yet, the partner’s information is displayed in a fully branded manner. OnFarm not only benefits the grower, but also their hardware or software company partners.
Furthermore, the grower decides who sees the information and also what they can see. Growers can now offer their crop consultant and their ranch manager different sets of information based on their needs. “We’ve created the platform, but also want to give partners the ability to have the information displayed how they want it, branded even, without having to spend the time and money developing a new piece of software that will only add to the growers’ information overload,” said Lance Donny, CEO of OnFarm. “Bringing everything together in one place makes great sense for growers.”
Joining AgGateway was a simple decision for Donny as he hopes to gain a better understanding of what other precision agriculture companies are doing and to collaborate to move the industry forward.
“The key to both AgGateway’s vision and that of OnFarm is to increase use of information and ultimately to help growers make better, more informed decisions,” said Donny. “It’s a natural fit for us.”