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OnFarm | a SWIIM Company OnFarm | a SWIIM Company OnFarm | a SWIIM Company OnFarm | a SWIIM Company
  • For Growers
    • Overview
    • Collect data from any source
    • Simplify data management
    • Turn data into decisions
    • Watch a 3 minute video
    • Get Started
  • Ready Partners
  • Support
  • About
    • About
    • Contact Us
    • Data Security Principles
  • LOGIN

How Smart, Connected Products are Transforming Competition

Nov 20, 2014 | News, Uncategorized |

By Michael E. Porter and James E. Heppelmann

FROM THE NOVEMBER 2014 ISSUE of Harvard Business Review

“Barriers to entry go down, however, when smart, connected products leapfrog or invalidate the strengths and assets of incumbents. Moreover, incumbents may hesitate to fully embrace the capabilities of smart, connected products, preferring to protect hardware-based strengths and profitable legacy parts and service businesses. This opens the door to new competitors, such as the “productless” OnFarm, which is successfully competing with traditional agricultural equipment makers to provide services to farmers through collecting data on multiple types of farm equipment to help growers make better decisions, avoiding the need to be an equipment manufacturer at all.”

Read the full article here

Tags: AgricultureAgTechBig DataDecision FarmingFarmOSHarvard Business ReviewHigh-Tech FarmingInternet of ThingsIoTIrrigationLance DonnyOnFarmOnFarm SystemsPartnershipPrecision FarmingPrecisionAgRooted in DataTechnologyTransformingWater
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